Sports advertising network
An advertising inventory
that no one else
can offer you.
Neopro operates the first network of screens in sports gyms. A captive, local and recurring audience — never reached by advertising until now.
16 million licensed athletes. 8,000 gyms in France. Zero advertising inventory. Until now.
Request a meetingThe opportunity
Amateur sport is the last mass media without an ad network.
16M
licensed athletes in France
8 000
municipal gyms
90 min
of captive attention per game
0
ad network on this market
A unique medium
What the gym offers
that no one else can.
Captive audience
200 to 500 spectators per game. No scrolling, no skipping, no adblocker. The audience stays for 90 minutes — they have nowhere else to go.
Hyper-local
Each gym covers a specific catchment area. Activate the venues that match your geographic footprint, sport by sport.
Recurrence
Same audience, every week, for 9 months of the season. Repetition builds memorability — without ad fatigue.
Exclusivity
This medium doesn't exist in media plans today. No network, no agency covers sports gyms. It's a brand-new inventory.
Measurable
Every broadcast is tracked: number of plays, duration, time slot, sport, location. Automatic monthly reporting — real data, not estimates.
Positive association
Your brand linked to local sport, community and families. An emotional anchor that digital cannot replicate.
For whom
Advertisers, agencies, networks.
Brands & retailers
Activate a unique channel to reach families in their sporting routine. Regional or national coverage, by sport and by area.
Media agencies
Add an exclusive inventory to your media plans. Qualified audience, premium context, structured reporting — the ideal DOOH complement.
DOOH networks
Expand your network with inventory you can't source elsewhere. Tailor-made technical and commercial partnership.
How does it work?
Brief & targeting
We define your coverage together: geographic zones, target sports, desired frequency. You receive a network recommendation.
Broadcast
Your spots (image or video) are deployed on the screens of the selected gyms. Rotation starts from the next game.
Reporting
Automatic monthly report: number of broadcasts, estimated audience, time slots, locations. Real data, not projections.
The network
Rolling out across France.
First clubs operational in Brittany and Loire Valley. Handball, basketball, volleyball, futsal, hockey. The network expands every month — early advertisers get the best conditions.
5+
sports covered
20+
games / week / club
9 mois
sports season
98,5%
guaranteed uptime
Frequently asked questions
What type of advertising inventory does Neopro offer?
A network of digital screens installed in gyms and sports halls in France. Advertiser spots are broadcast in rotation during games and training sessions, in front of a captive audience of 200 to 500 spectators per event.
What audience do you reach through gyms?
A family audience (25-55 years), local and recurring: player parents, licensed members, fans. 200 to 500 spectators per game, every week, during 9 months of the season. An audience that neither outdoor advertising nor digital reach today.
What advertising formats are available?
Still images and video spots, broadcast in rotation on LED screens and TVs during sporting events. Spots loop throughout the game (about 90 minutes), ensuring high repetition.
How is performance measured?
Each broadcast is automatically tracked: number of plays, exposure duration, time slot, sport and location. A monthly report is generated with all broadcast metrics.
Where is the network deployed?
The network is rolling out across France, with operational clubs in Brittany and Loire Valley. Multi-sport: handball, basketball, volleyball, futsal, hockey. Expansion is ongoing.
How to integrate Neopro into a media plan?
Contact our team for a personalised brief. We define together the geographic coverage, target sports and format. Broadcasting starts quickly once the brief is validated.
Let's talk
Request a meeting
Our team will get back to you within 48h for a personalised brief.